More and more people are looking towards social media as a source of motivation and inspiration to further their fitness goals, but not all trainers and health experts are happy about it.
It’s no secret that female fitness models are making millions of dollars on Instagram by promoting supplements, selling their workout guides and having fans subscribe to their websites. While social media is fostering a community that is conscientious of fitness, a trainer and health expert believes there may be dangerous consequences.
Anna Kaiser, a celebrity trainer and co-host of ABC’s “My Diet is Better Than Yours,” believes people may be misguided and putting themselves at risk by working out out without real-life guidance or safety warnings. Kaiser, founder and CEO of her fitness brand AKTInMotion, told Business Insider:
“That’s my only problem on social media — most of the trainers are personalities. They’re not educated in fitness, and you don’t actually get to interact with any of the people. They’re just going off of pictures and videos, and … could end up hurting yourself for years with injuries that will affect you for years down the road.”
Kaiser has an extensive list of celebrity clients including Sarah Jessica Parker, Shakira, Kelly Ripa and Sofia Vergara.
For those who are unable to get access to her studio, Kaiser offers a streaming membership. She continued:
“I would just warn people against following a personality or someone who looks great in a bikini and really seek out someone who knows what they’re doing, and that’s the general feeling in the fitness community today.”
Though Kaiser admits there are advantages in reaching the masses if you’re a fitness trainer, she urges people to be aware that sometimes the emphasis is more on appearances rather than it is on fitness.
“Social media is getting more people interested in fitness, but it’s also not fitness. It’s frustrating to see how important a social media following is in the world of fitness and business because people who have bikini shots and, you know, sexy pictures of themselves have a lot more followers on social media than someone who’s try to really do it well and maintain integrity.”
In November of last year, Essena O’Neill, a former Instagram model stirred a debate when she deleted her account and denounced social media after revealing the truth behind her seemingly perfect pictures.
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